How long have elephants got left?

9674 people worldwide have pledged against buying ivory.

What you don't know can kill an elephant.

9674 people worldwide have pledged against buying ivory.

What you don't know can kill an elephant.

Spreading the facts can give an elephant a chance to see another day.

What is LEBE?

Co-founded by TV host Nadya Hutagalung and elephant expert and author Dr Tammie Matson, Let Elephants Be Elephants (LEBE) is committed to raising awareness about the connection between rising levels of elephant poaching in Africa and the consumption of ivory in Asia.

LEBE's mission: to reduce the number of people buying ivory in Asia.

In the 1980s it was primarily the US, Europe and Japan that were the main markets for ivory driving a poaching spree on elephants in Africa.

Today it's Asia, due to rising wealth, especially China and Thailand. Many other countries participate in ivory buying and transport, facilitating a multi-million dollar illegal trade that is devastating the world's last wild populations of elephants. Recent studies show that when people link the ivory they buy to the wild elephants that have to be killed to provide it, they stop buying.

The purpose of LEBE is to draw attention to this issue and to encourage all to take the pledge never to buy ivory.

About the documentary

Last April, TV personality Nadya Hutagalung joined elephant expert and author Dr Tammie Matson in Kenya. Together, they embarked on an incredible journey into the heart of Africa.

On the ground, Nadya and Tammie met the orphaned baby elephants at the Nairobi Elephant Orphanage. There, they heard horror stories of babies losing their families to encroaching gunmen, and the challenges of their inspiring recovery. Even as the babies play in the mud and learn to live again, elephants never forget.

On anti-poaching patrol, they explored the true extent of Africa's elephant crisis with local experts and rangers.

What they discovered was the harrowing cost of Asia's growing love of ivory—and that it is a demand that has roots in the dead and decomposing bodies of Africa's most majestic animals.

With the fearless Big Life rangers, they trudged through the thorn bush—home to dangerous Cape Buffaloes, lions and rhinos.

With the fearless Big Life rangers, they moved along the Chyulu Hills, in the shadow of Mount Kilimanjaro, where they experienced the devastating result of poaching right before their eyes, including a rhino strangled to death over five weeks by a cable snare to the neck.

Finally, they experienced the wonder of being up close to Africa's last great big tuskers in Amboseli National Park, only to learn that big male elephants like this were prime targets for poachers.

In Africa is the world's elephant-saving task force.

Throughout their journey, Nadya and Tammie spoke with some of the biggest names in elephant conservation, from Richard Bonham of the Big Life Foundation.

Bonham leads an anti-poaching ranger force of 280 men across Kenya and Tanzania in a daily war against poachers. They also gleaned the insight of Dr Cynthia Moss from the Amboseli Trust for Elephants, who has been studying elephants for forty-five years.

Dr Iain-Douglas Hamilton of Save The Elephants, one of the world's best known elephant conservationists, provided his perspective on the crisis, as well as Dame Daphne Sheldrick of the David Sheldrick Wildlife Trust, whose efforts has saved hundreds of baby elephants orphaned by poachers.

The other side of this interconnected global story is in Asia.

Most of the products of Africa's poached elephants end up in Asia—in particularly ivory on the streets for sale in Bangkok. The expedition brings together two worlds and emphasises the role that everyone can play in the conservation of these majestic creatures: saving an elephant begins simply by saying no to ivory.

The ivory trade is now a threat to national security.


It's now rare to find tusks that weigh beyond 45kg.


Elephants can identify people they come into conflict with, just from their voice.


Large groups of elephants could be extinct by 2020.


It only takes a pair of tusks to fund terrorist attacks.


In 2013, poachers used cyanide to kill over 300 elephants in Hwange National Park.


2/3 of African forest elephants were slaughtered in the last decade.


2012: 34 tonnes of confiscated ivory. The largest haul yet.


Say no to the evils of ivory.



people have pledged against buying ivory.

Now it's your turn.

We can't buy time for elephants, but sparing a moment to pledge your support can make all the difference. More importantly, refuse to buy ivory. Our united efforts can slow down the demand and save countless lives.

Your support means the world to us.

Thanks to your commitment, more elephants may live to see another day. Together, we can ensure that elephants don't go extinct in our lifetime.

To keep making a difference, simply share the facts from this website with your friends and family. Make sure they know the true price of ivory.